A strategic alliance between well-being and innovation in the most impressive leisure event in Spain
Solherbs has participated as a collaborating company in The Squid Game: The Experience, one of the most successful immersive experiences on the international scene, who arrived in Madrid from 24 from October to 31 December 2024. This collaboration is part of Solherbs' commitment to get involved in cultural and entertainment initiatives that promote well-being, connection with the public and experiential innovation.
The Squid Game phenomenon lands in Madrid
The Ibercaja Delicias Space was the setting chosen to recreate in detail the universe of the famous South Korean Netflix series. for a week, hundreds of people participated in an immersive competition of 60 minutes where the tension, strategy and emotion were present at all times.
The assistants, Equipped with a player number and a digital bracelet, They faced five iconic tests like Red Light, Green Light or the glass bridge, in a hyperrealistic environment that transported the audience to the heart of the series.
The Solherbs collaboration: innovation, health and entertainment
From Solherbs, This participation was not just a brand action, but a commitment to supporting experiences that promote personal development, teamwork and experiencing intense emotions in a safe and controlled way.
Our collaboration was reflected both in supporting the development of the event and in creating a healthier and more conscious environment for attendees., in line with our values as a brand dedicated to personal care through natural and sustainable solutions.
An immersive experience with a cultural dimension
Beyond the physical and mental challenge, The event included a Korean-inspired themed night market, where visitors could enjoy Asian cuisine,
exclusive merchandising and areas to take photos in emblematic settings. This cultural dimension complemented the experience and reinforced its social impact.
Opinions and media impact
Media such as Cinemanía and Cinemagavia praised the production, the setting and the ability of the event to connect with the public. Attendees also rated the organization positively., the technology used and the immersive atmosphere.
A commitment to healthy entertainment
From Solherbs, We firmly believe in the power of entertainment as a tool for comprehensive well-being. Our collaboration with The Squid Game: The Experience is a clear example of how we want to continue being present in activities that combine health, culture and emotion.
