He 2025 Start with good news for Solherbs. Our company has been highlighted in the international magazine Scoop, specialized in the fruit and vegetable sector from 1986, For our work in sustainable production of aromatic herbs. Besides, This Friday we will be in the Fruit Attraction Fair of Madrid, An international meeting that brings together producers, Distributors and food professionals around the world.

Recognition in Primeur magazine
The international publication Scoop He has dedicated a report to Solherbs in which José María Artero, Company Manager, Explain how we have achieved serve quality aromatic herbs even in summer, an especially complicated period for this type of crop. The experience and innovation in cultivation techniques have allowed us to overcome this challenge and consolidate as SUPPLIER OF AROMATIC HERBS AND Fresh Vegetables At European level.
We currently cultivate more than 700 hectares in campaign and around 300 In summer, which translates into an annual production of approximately two million boxes of aromatic herbs. Among the most demanded stand out the parsley, cilantro, peppermint, Menta, thyme, romero, dill, spinach and chard, All of them cultivated in the Region of Murcia and distributed in national and international markets.
Innovation in crop and cold chain
The report highlights the challenge of producing fresh herbs in months of high temperatures. As Artero explains, Extreme solar radiation can damage the product, forcing to sow more hectares and use advanced technologies of Fast cooling. Thanks to this technique, The collected herbs pass from 30 ºC a 2 ºC in minutes of minutes, ensuring that they retain all its properties, flavor and freshness until you reach the consumer.
This process is a clear reflection of our commitment to Innovation and sustainability. In Solherbs we understand that modern agricultural production must go hand in hand with energy efficiency, The optimization of water resources and respect for the environment, aspects that are part of our philosophy since the beginning.
Solherbs at the Fruit Attraction Madrid Fair
In addition to this recognition in media, Solherbs will participate in the Fruit Attraction Fair of Madrid, One of the most important events in the Horterofruscola sector worldwide. This Friday we will be present to publicize our wide range of aromatic herbs and fresh wholesale vegetables. The fair is a key meeting point to reinforce commercial relations, Explore new export opportunities and present our cultivation and logistics innovations.
Fruit Attraction is not only an international showcase, but also a space in which to share knowledge and tendencies of the sector. For Solherbs, Participating means consolidating our position as wholesale herbal and vegetable provider reference in Spain and Europe.
International expansion and new markets
We currently export to the United Kingdom, Germany, Poland and Netherlands, markets in which we have consolidated a stable presence in recent years. However, We continue advancing towards new destinations such as Ireland and the Nordic countries, where the demand for fresh aromatic vegetables and herbs continues to grow.
Internationalization is part of our future strategy, And both the appearance in Primeur and our participation in Fruit Attraction reinforce that path. These milestones help us show Solherbs's ability to adapt to the needs of demanding customers in a globalized market.
A trust provider in herbs and vegetables
In Solherbs we have consolidated as a strategic partner for distributors, wholesalers and companies of the Horeca channel. Our offer combines certified quality, Production volume and logistics capacity, which allows us to respond to the needs of national and international clients. Each shipment is prepared with maximum care and transported cold, guaranteeing that herbs and vegetables arrive fresh and ready for consumption or marketing.
Conclusion
The appearance in Primeur and the presence at the Fruit Attraction fair are recognition of the effort of the entire Solherbs team. Reaffirm our position as Fresh vegetable supplier and reference aromatic herbs, committed to innovation, Sustainability and international expansion.
We invite all professionals in the sector to visit us this Friday in Madrid and discover how we work every day to carry the freshness of the Murcian garden to the markets throughout Europe.